Insight into ever-changing connected technology buying behavior and preferences.
Voice of the Connected User Landscape (VoCUL) provides consistent, accurate, quarterly trending data on end-user buying intentions across consumer and business technology markets.
Voice of the Connected User Landscape (VoCUL) answers key questions for service providers, vendors and investors trying to understand trends and disruptions in how consumer and corporate users buy and use technology.
Our research team surveys multiple panels to provide an accurate view of new and emerging trends in key technology markets, and how these trends are materializing in the mass market among different segments of the population.
VoCUL service deliverables:
Quarterly and monthly tracking of end-user survey data
Two powerful lenses into the maturity cycle of connected products and services
Thousands of survey data points curated into key topic areas
VoCUL subscribers get unlimited access to 'spot' inquiry time with quantitative analysts to discuss data points or methodologies.
Sheryl Kingstone
Sheryl Kingstone leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service.
Jordan McKee
Jordan McKee is a Research Director for Customer Experience & Commerce, and also leads 451 Research’s coverage of the payments ecosystem. He focuses on digital transformation across the commerce value chain, with an emphasis on the major trends impacting payment networks, issuing and acquiring banks, payment processors and point-of-sale providers.
Christian Renaud
As Research Vice President of 451 Research's Internet of Things practice, Christian Renaud covers the ongoing virtualization and digitization of the physical world around us. For 25 years prior to joining 451 Research, Christian built nationwide networks at large and small enterprises, worked with Fortune 50 companies in the systems integrator channel, built products at Cisco Systems and ran the company's New Markets and Technologies team.
Jessica Montgomery
Jessica is a Research Data Analyst working across 451 Research’s Voice of the Connected User Landscape (VoCUL) products, providing insight into buying behavior and preferences for high-tech consumer products. Her areas of expertise include questionnaire design, field management and articulating crucial findings.
Haley Brown
As a Senior Research Associate in the Customer Experience & Commerce Channel at 451 Research, Haley Brown contributes coverage to a range of customer experience software markets including mar-tech, sales, digital commerce and customer service from both a qualitative and quantitative perspective.
